PUBLIC RELATIONS

Public relations (PR) is the art of managing how information about an individual or company is disseminated to the public. Every individual or entity operating in the public eye faces the spread of information about them or their practices to the public. While public relations is an industry unto itself, any attempt to portray oneself in a certain way to the public can be considered public relations.

KEY TAKEAWAYS

  • Public relations (PR) refers to managing how others see and feel about a person, brand, or company. 

  • PR is different from advertising or marketing as it’s meant to look organic. 

  • PR for corporations, notably publicly-traded companies, will focus on maintaining a positive corporate image while handling media requests and shareholder inquiries. 

  • PR is especially important to defray public or investor outcry following negative news announcements.

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